IBM Cloud Pak® for Integration
Know Your Digital Goals
IBM Cloud Pak for Integration® is a hybrid integration platform with an automated, closed-loop approach that supports multiple styles of integration within a single, unified experience. Unlock business data and assets as APIs, connect cloud and on-premise applications, reliably move data with enterprise messaging, deliver real-time event interactions, transfer data across any cloud and deploy and scale with cloud-native architecture and shared foundational services — all with end-to-end enterprise-grade security and encryption.
Achieve the best results from integration with an automated, closed-loop and multi-style approach. Apply targeted innovations to automate integrations, such as natural language–powered integration flows, AI-assisted mapping and RPA, and use company-specific operational data to continuously improve integrations, enhance API test generation, workload balancing and more.
As the end-to-end flow of information transforms your business, different styles of integration can access shared asset repositories and consistent deployment through a common UI, delivering agile integration and faster, higher quality outcomes.
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!